There are many ways to make monies for search engines and one major way is by having advertisers bid on search keywords and ads are placed accordingly along and around search results so that consumers/searchers have an option to click on ads relative to their search. The search engine almost always benefits in this scenario because they get the awarded bid amount, and if the ad is displayed on a non search page, ie someone’s website who has elected to have ads, a cut is given to that publisher for every ad click. In this model, the advertiser may or may not benefit depending on if the ad resulted in a sale in which case the click converts and the advertiser is happy, else the advertiser takes a loss.

Recently, a major content provider has suggested possibly having their content removed from a major search engine. What happens now? It has always been favored to have content indexed into search engines to help bring traffic back to the source but what if the content is worth more than the value of it being indexed to bring traffic back? What if you could get a bidding war between major search engines to index your content for a fee plus get the traffic as a result? Loss of content to index by a search engine is directly related to advertisers and their bidding model. If this scenario ran it’s course, the balance of power can and would shift unleashing the true power of CONTENT. It has always been said that “content is king” or “content is key.” We have seen companies spend tremendous amounts of monies creating and/or acquiring content.

What do you think?

I have my schedule on a timetable when I get up each morning. I walk to the train stop, I know exactly where to stand so when the train arrives the door is right in front of me and I can get on with the highest odds of finding an empty seat. Many times I will find an empty two seater and I will take the window seat. It is about a 45 minute ride to reach the final stop, downtown and there are multiple stops along the way picking up commuters. So here is the annoying part. Someone will sit next to me….I am all cool with that…..the final destination will be approaching….still fine…the person next to me won’t get up and the aisles are filling up!! I mean come on folks! Lazy but is in no rush to get off the train, the aisles are not jam packed and when the train stops it takes forever to now get off of it. What happened to courtesy? When I am in the aisle seat I always get up if one I see a totally empty seat and two if we are approaching the final destination. What an annoying situation! Has it happened to you?

This is an area I love to talk about. Advertising dollars that once pumped networks with green bills are dying very quickly. Reflecting back, the old model was simple….networks created shows that targeted a particular demographic and time slot and advertisers paid a premium for there ads to be watched. Behavior was much easier to predict and thus much easier to monetize. In comes the internet with blazing upload and download speeds as the biggest disrupter to the advertiser and networks who rely on them. The family gathering to watch favorite shows has become dismantled. You can watch anything on demand just about anywhere using a wireless laptop or an internet enabled cellphone. So why you might ask is this bad for advertisers……when this gets back to the fact that once upon a time they knew where you where, ie living/family room from 7pm-10pm, Mom’s from 11am-1pm, Dad’s on football Sunday, kids on Saturday mornings, etc Today it is not that simple. Today the average consumer is in cyberspace hopping from site to site making it extremely difficult for an advertiser to pin you down. It will take a lot more spending to target a greater area today than ever before. It is for these reasons, I for one, have become very niche focused in my developments. In the future it will be easier for advertisers to find me and interact with my users who will be targeted. Please share your thoughts. In subsequent posts to follow I will get even more detailed on current advertising guessing games.

If you own a set-top box, I would really like to hear your take on pluses and minuses on the make and model you have and year you bought one to share your experience with others who read my blog.

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